Ophelia is flying!

Somewhere over Asia 2,000 little rolls of fabulous washi tape are winging their way to WA ready for all those creative hands to turn them into great works of art.  Production of these new designs has been a real labour of love for me, I can't imagine what it must be like for bigger companies releasing new product lines every few weeks.  But then I suppose they have staff, to date my 'staff' consists of one toddler whose primary contribution is closing the tape stock drawer when I am finished, picking up the rubbish I drop on the floor and 'hepping mum' by popping brads I have had to count out into bags (no this does not speed up the process, but how can I knock back the 'hep').

And yet somehow I still have all these plans for the next phase.  I am about to start the process all over again to design the next line, a process that seems to also include changing my mind about what direction to go in (anyone with suggestions for new tape design greatly appreciated!). So over the next few weeks I will go back and forth, design, re-design and then commence the production process again - it's a good thing my staff keeps me entertained!

In the meantime stay tuned, Ophelia will be hitting our shores in about 7 to 10 days!

O! what a noble mind is here o'erthrown!

Ophelia, Ophelia...truly my favourite of all of Shakespeare's characters and only fitting that she be the namesake of my very first foray into designing. A few years ago I stepped into the import business, driven for the most part by my desire for bargain scrapbooking supplies - something living in a scrappers desert could not provide.

Hundreds of thousands of flowers and brads have winged their way to my door since then and I have toyed many times with the idea of designing my own line; though my imagination and ideas were many, my artistic skills could not deliver. So I continued to have idea after idea and would often see them come to life - branded with another company's logo. I am, at times, damn sure Martha Stewart Crafts has a portal right into my brain!

This year, however, I have taken the plunge and Ophelia is slowly coming to life, with all the complexities and nuances of Shakespeare's heroine this collection captures what I hope is both the beautiful regality and the exquisite insanity of my princess.  In just a few short weeks the new Ophelia range of Sawyer's Place Washi Tapes will be released and I can only hope you all will love her as I do.